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Although I entered the programme with no prior knowledge in social data science, I have developed critical thinking and essential skills to tackle real-world challenges using data analytics. The programme’s flexibility has allowed me to explore diverse areas and discover my passions. It also equips students with skillsets to thrive in the fast-growing data science industry. Even beginners will find the academic journey accessible and inspiring, thanks to passionate faculty offering unwavering support. This transformative experience has empowered me to address complex issues with confidence and data-driven insights.